In short, you can take it as spreading a word by the visitors according to their own will. Let’s take a look at how it is done. Social media websites give you the opportunity to make your own group with the facility of sending and receiving messages among members. The marketing goes on with the help of written facilities provided by social media. Any member can post an e-book or any sort of digital product, he can also post his own words with it which is actually the advertisement the user wants to spread. Now, when you are downloading the product and sharing it, the advertisement is spreading with the product.
The main goal of viral marketing is to share the items with more and more people. The developers of social media have developed it in such a way that it becomes like a chain. You may join a single group or many groups and your friend’s name also exist is several groups where both of you may have no registration. Now, when you are downloading the affected products and sharing it, the product is actually being shared by many other members in a direct or indirect way. So, by this recursive procedure it is spreading via people and viral marketing proceeds towards its goal. But, such kinds of products are available rarely. The stream of visitor generated by any member gradually decrease and at last it comes to an end.
Now, if you want to spread your word on the Internet. You can try it with sites like Digg, reddit etc. These sites are the best platform for initiation, as they can provide you many means via web directories which is enough for getting your own name and fame.
If it is possible to create something that contains full of utility then you may have no end point. It is like a stream of never-ending visitors which will surely work out and help you reach your goal. In this process, the recent visitors will generate more visitors exponentially until it reaches the saturation point.
You should pay your attention on the product to make it more attractive so that people pay their attention on your viral product. In a word, extending your viral product more and more among the social media’s communities would increase your fame. You can attach editorial links to increase the flow of visitors. Because repeated visiting will spread your contents greatly it can in turn make your fortune.
The qualified contents in social media will help you to get more editorial links from other sites and from bloggers. The truth is that you can’t buy the links so you need to visit the links. By this way, you can built-up your bottom line. You can generate extra bit of curiosity by adding video-clips with your links because clippings are very much popular among the communities.